| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-508-047 | Dove: Evolution of a Brand | Deighton, John | Marketing | Brand Management( 932231001 ) |
| 2 | HKU759 | Wang''s Fortune Tea from China: Competing for a New Arena of the Beverage Market (A) | Gao, Gerald Yong;Lu, Jiangyong;Fung, Hung Gay;Suen, Linda | Marketing | Brand Management( 932231001 ) |
| 3 | KEL665 | Starbucks: A Story of Growth | Garthwaite, Craig;Busse, Meghan;Brown, Jennifer;Merkley, Greg | Other | Brand Management( 932231001 ) |